6. Increasing Your Profits through Email Marketing

6.1 Collecting Opt-In Email Addresses

6.2 Double Opt-in

6.3 Intelligent targeting through tailor made research

6.4 Renting or Buying Lists

6.5 Creating Pop-ups

6.6 Email Marketing Tactics

6.6.1 Writing Headlines That Grab Your Customers and Sell Your Goods!

6.6.2 Growing your Email lists

6.6.3 Email Content – Text vs. HTML

6.7 Managing Email campaigns

6.7.1 Personalization in Email Marketing

6.7.2 Creative Segmentation

6.7.3 How often and when to mail?

6.7.4 Refrain from Spamming

6.8 Analysis of Email Campaigns

6.8.1 Tracking Performance - Measuring useful metrics

6.8.2 Enhancing Email response

6.8.3 Should the message trick the reader or be honest?

6.9 Autoresponders

6.10 Call to Action—Closing the Deal

6.11 Sample Marketing Email

7. Creating Newsletters That Sell & Inform

7.1 Advantages of newsletters as a marketing tool

7.2 Creating an effective newsletter

7.3 Steps for a successful newsletter campaign

7.4 Getting subscribers and generating leads for your newsletter

7.5 Advertising in newsletters

7.6 Promoting affiliate programs through newsletters

7.7 Blogs

7.8 Planning your Newsletter

7.9 Ezine Joint Ventures

7.10 Managing Your List: Paid List Servers vs. free List Servers

8. Joint Ventures:  Success Through Partnering

8.1 Choosing Your Partners

8.2 Joint Venture Techniques

8.2.1 Joint Subscriptions

8.2.2 Exit Pop-ups

8.2.3 Plug Your Partners

8.3 Strengthening Your Joint Ventures

8.4 Track Your Joint Ventures

8.5 Keeping Your Customers