3. Using Search Engines to Get Traffic

3.1 How Search Engines work

3.2 Top Search Engines

3.3 Search Engine Page ranking algorithms

3.4 Keywords—Optimizing Your Site to Get Top Billing at Search Engines

3.5 web Copy for SEO

3.6 Submitting to Search Engines

3.7 Search Directories – The Benefits of Browsing

3.7.1 Submitting to Search Directories

3.8 Pay-Per-Click Ad Buying

3.8.1 Show me the money!

3.8.2 Submitting to pay-per-clicks

3.8.3 Google AdWords and Premium Advertising

3.9 Link Popularity and Link Analysis

3.9.1 Reciprocal Links and Partner Sites

3.9.2 Picking your partner

3.9.3 Inward link analysis

3.10 Optimizing your website

3.11 Monitoring Your Progress

3.12 Finally, a word about Spam

4. Buying Advertising and Keeping Customers

4.1 Banner Ads

4.1.1 Banner Ad Glossary

4.1.2 Banner Ad Economics

4.2 Text Links

4.3 Classified Ads

4.4 Cultivating new customers

4.5 Creating effective ads

4.6 Advanced Ad Tracking

5. Getting Rich from Affiliate Programs & Affiliate Marketing

5.1 Joining An Affiliate Program

5.2 Setting up Your Own Affiliate Program

5.3 Cooking off the Spam

5.4 Managing and tracking your affiliate programs

5.5 Evaluating your website’s performance

5.6 How to attract affiliates

5.6.1 Classifying Affiliates for better management

5.6.2 A few avoidable errors

5.7 LinkShare – An Affiliate program that can bring you great results

5.8 Affiliate management built-in with your payment gateway – ClickBank