Internet Marketing Guide

Table of Contents

Introduction

Forget everything you’ve heard before!

Do you have what it takes to be an entrepreneur?

The Internet—Your business tool

The right product sells itself

The eternal, changing business plan

The benefits of Internet Marketing – Why is Internet marketing effective?

1. Getting Started with Internet Marketing

1.1 Making your website attractive, interesting, engaging and interactive

1.2 Navigation

1.3 Defining a Usable Site

1.3.1 Good Content

1.3.2 Ease of Access to Information

1.3.3 Quick Access to Information

1.3.4 Cleanly Designed Pages

1.3.5 Download status

1.3.6 Usability Problems

1.4 Building Interactivity and Personalization

1.5 Graphics

1.6 Web copy

1.7 Choosing a Domain Name

1.7.1 Using expired domains to skyrocket your traffic

1.8 The Host

1.9 Testing and Performance

1.9.1 Monitoring and Tracking

1.9.2 Tracking your sales

1.10 Building and Maintaining Credibility

2. Internet Business Ideas

2.1 Leverage the advantages of the Net

2.2 What businesses are succeeding on the Net?

2.3 Should you be selling a product or a service?

2.4 The Importance of Back-end Selling

2.5 Cross Selling