Conclusion: Skyrocketing Your Web Profits

So, we’ve looked at a whole range of different ways to make money on the web. We’ve talked about search engine optimization, affiliate programs, joint ventures and even ebooks and software programming.

It should be clear that at the center of the book—and at the center of all your online marketing efforts—is traffic: hits to your site by potential customers. That’s what all the marketing chapters in this book are about, bringing people to the site so that as many of them as possible will buy. As you build your online business, concentrate on marketing opportunities that provide targeted traffic.

You should also concentrate on programs that are multi-level in nature such as affiliate programs. If you are doing all of the work yourself, your income will be limited by your time and resources; when you bring others into your program, your income potential becomes unlimited. Affiliate programs increase the ways you can turn your traffic into cash, and that’s what money-making on the web is all about: buying traffic and earning from it.

It should also be clear that the most lucrative opportunities are those that have a repeat customer component. It costs less to maintain a customer than to find a new one.  That means it’s always smart to take opportunities that generate repeat business. It’s also worth creating a newsletter that keeps your customers informed, in touch and in your revenue stream.

And the more revenue streams you have the better. On the Internet, as in the real world, chances come and chances go—online, they just come and go a lot faster. If you are diversified, you are more likely to survive market dips that would otherwise shut you down—and that will certainly already shut down many of your competitors.

It should be clear now that a lot of what people have said about online business is a load of old bunkum. You can see that it’s possible to make money; you can see that you can do it by yourself, right now; and you can see that whether or not you succeed is entirely up to you.

You can also see that the following myths are simply untrue:

It doesn’t. Small sites with good conversion ratios can make more cash than large sites with lots of click-through traffic.

They do, if you know how to use them.

If only that were true! Making money on the web takes time, effort and investment.

Contextual Marketing – The Newest Concept

This is a newly emerging but extremely targeted and effective form of promoting your online business. Consumers download specific software from a contextual marketing network organizer (such as Gator Corporation, Hotbar, Save, or WhenU) at no cost and install it on their desktops. When the consumer is about to make a purchase for a specific product or service or is placing a search query for that item, the software will beam advertising messages from suppliers of that product or service, offering some incentive to the consumer such as discounts or promotion offers. Through this facility, the advertiser (supplier) is getting an opportunity to promote his offering to a targeted consumer and that too at the point of sale or when there is an intention to buy. Thus contextual marketing offers a highly targeted marketing tool that connects the supplier with a genuine lead and spurs transaction.

The effectiveness of contextual marketing can be seen from the fact that response rates and conversion rates are from 5 to 20 times higher than the results from conventional online advertising.

Automating your website – E-Business Automation Systems

There are hundreds of websites emerging online everyday. Some survive, some don't. Of these new businesses, many are one-person bands. Some are partnerships as well as a handful of others have formed a company with the view to operating 100% online.

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