Not all the sites are comprehensive in nature; most in fact focus on some specific program(s) and try to promote those programs to their members. Members are provided not only great details about some proprietary programs, but also personalized guidance to suit their individual cases. Members are also able to share their experiences. Generally, such sites will also offer privileges and discounts to their members to avail of fitness equipments or nutritional supplements or membership of fitness clubs.

Credit Help websites

This category includes sites offering access to consumer credit history records and related content, for example ConsumerInfo.com and CreditExpert.com. Such websites also offer credit counseling and tips as well as credit consolidation services. Articles, guides, and tips for credit improvement are provided.

Medical research websites

These sites focus on medical issues and/or health insurance. Medical research websites provide an extensive listing of research resources on various diseases and promotion of health through public education. It includes clinical information as well as information about doctors and hospitals in all states. Information on medical ethics and fraud is also provided.

Medical Journals, publications, and articles are often presented. Such websites are a good resource for lists of National Institutes of Health, medical encyclopedias and dictionaries, and extensive information on prescription and nonprescription drugs. Apart from these, all information related to Medicare and health insurance can be found on these sites.

Consultants, paralegal and legal researchers and consumers are amongst those who have interest in such sites.

You may also like to consider a site that provides information on health and medicine for the general public or for a specific target group, say women, nursing mothers. While there are quite a few sites that offer this type of information free, there is room for those that can provide uniquely targeted information. Alternate and complementary medicine and therapy is another area evoking considerable interest and audience.

Personal Finance and Investment

These sites offer advice and tips on managing personal finance and investments. These include articles and guides from financial experts and assist in retirement planning. Such sites provide comprehensive information on various investment plans such as investing stocks, mutual funds, bonds, real estate and so on. They also offer advice on taxes.

Finally, once you have selected your subject, it’s just a question of putting it all together and making the sales. Show it to your friends and colleagues to get their feedback, add some pictures to break up the text if you can, and upload it onto your server.

Your basic sales method is likely to be through a website, but ebooks also make great bonuses, joint venture opportunities and ways to add extra value to your sales.

Information products have two great advantages. First, they’re dead easy to put together. If you’ve always thought of yourself as a bit of a writer and want to do it yourself, you can have fun and hit the keyboard. If you’d rather pay a pro, you can probably make the money back once you’ve shifted about thirty or forty copies—follow my marketing methods and that will take you less than two weeks.

Best of all, though, information products give you an unending stream of revenue. Once you’ve uploaded the book onto your server and set up the website and payment system, they money pretty much rolls in by itself. There’s no shipping, no inventory, no fiddling about with order sheets. You just keep an eye on the marketing, make sure the users keep coming and count the number of times people download. Put a series of books like this out, combined with my marketing methods and you’re looking at a very nice way to make a living.

You can also sell a range of other products like software programs.  This is discussed later on in this guide. For now, lets examine some other marketing techniques such as Press Releases in the next chapter.