Subject: Discover How To Make Your Users Pay You! (Subject lines are unique to emails.  It’s like a mini-headline and it should be short and pithy.) Want Your Users To Give You More Money? Give Them More Value! (There’s the headline.  A question was used in the headline here.  The problem is stated followed by the solution.) Dear Friend, As the webmaster of a dating site, you know how important it is to keep your users coming back day after day, week after week. You know that the more your users see your site, the more likely they are to buy a subscription - and the more they’ll keep sending you cash! (The first paragraph explains the email's main point - making money.) And you also know that the only way to keep those users logging in is to renew your content on a regular basis. GoDateNowMag.com is now making its dating magazine available to the webmasters of dating sites. Go Date Now Magazine will give your users: (Above is an explanation on how to do it which is by adding value.  Note the link so that the email reader can see what is being offered.) Amazing, insightful articles on subjects ranging from matchmakers and soul mates to swingers and foreign brides. Real, practical dating advice for both online dating and face-to-face relationships. Exclusive interviews with dating experts, authors and celebrities. Fun, interactive Love Quizzes to help your users discover their real selves! Heartwarming relationship news from around the world. Exciting, fresh content, week in, week out! (Bulleted lists and bold letters make the benefits stand out.) Go Date Now Magazine is updated every week with new articles, news stories and an interactive advice column. That’s 20 original relationship articles every single month! You can provide your users with all this fantastic dating content for just $67 a month. If you were to hire writers to produce this content yourself it would cost you hundreds -if not thousands - of dollars. For the price of just a tiny number of monthly subscriptions, you can give all your users this incredible extra value. (More details are given and  the reader is told the cost of the program but also why it is a great value.) To learn more about what we can do for your users and your income, email me today at jessica@godatenowmag.com (A simple call to action.) We look forward to working with you! Warm Regards, Jessica Smithmeyer Editor GoDateNowMag.com (Your closing should not only include your name but your website address, as well.)