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Home - Internet Marketing Guide > Chapter 6: Email Marketing
6.4 Renting or Buying Lists Here are some guidelines that can help in buying or renting lists for achieving high ROI. With email, just like direct mail, how precisely the list is targeted to the marketer’s offer is critical to the success of the email campaign. The marketer will need to test a variety of email lists in order to find the most responsive names for their offer. Recency, Frequency, and Monetary Value are important within email lists. Thus, where applicable, focus on lists of recent online buyers or registered users. More importantly, when researching email lists, focus on the origin of the list to ensure compatibility with your offer. Make sure you obtain names from branded, well-recognized sites or sources. Since an outbound email announces to the recipient, in the form of a header, exactly where they gave permission, a well recognized source would lend more credibility to the message. A frequency cap can ensure lists aren't over mailed. If a list manager can't provide the details on mailing frequency, look elsewhere. That organization probably lacks the control, technical expertise, and reporting basics. Also ask about recency selects. Newer names offer access to new subscribers. Frequent uploads of new names and instant suppression of unsubscribes are a must. Your brand will be associated with spam by those who unsubscribed but still receive mailings before their request is processed. Lists that are housed and resold by multiple managers are probably mailed more frequently. This negatively impacts performance, brand equity, and deliverability. As filtering becomes increasingly dominant, you must make sure list managers are up to speed on delivery techniques and processes. ISP relations and white listing are critical. Check all available blacklists for the list manager's IP addresses. List managers should be able to monitor delivery of their campaigns and ensure messages are delivered to the inbox, not a bulk mail folder. Finally, the best-performing lists provide the most ability to slice and dice the file to find the right people for your offer. Leveraging selects based on demographics, psychographics, and even specific stages of the buying cycle will almost always outperform untargeted mailings.
6.5 Creating Pop-upsPop-ups are mini windows that open when a user takes a particular action. That action could be anything from reaching the site, clicking onto a particular page, or even leaving the site. Many businesses use pop ups in collaboration with joint venture partners as a way of sharing traffic, but they’re also great ways to trap users’ email addresses so that you can keep them informed and send them marketing material. It’s very effective. So how do you add pop ups to your site? One of the best things about pop ups is that they’re dead easy to produce. It takes just a few lines of script inserted into the <HEAD> part of your website's HTML code. You don’t need to hire a programmer to do it for you. I’ll give you the script right here. All you have to do is paste it into place and customize it to meet your needs: <SCRIPT TYPE="text/javascript"> Don’t worry about how the code actually works; the important thing is that it does. Simply swap the parts in bold for the name of your link and the name of the pop up. Of course, you’ll still need the trigger that gets the pop up popping: <A HREF="popupbasic.html" onClick="return popup(this, ‘notes’)">The link</A> Use that as the link, with the right URL and the word ‘notes’ replaced by the name of your page, and you’re in business. Finally, when you build the pop up page itself, make sure you include the following line of code: <SCRIPT TYPE="text/javascript">
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Home - Internet Marketing Guide Table of Contents Introduction to Internet Marketing Chapter 1: Getting Started Chapter 2: Internet Business Ideas Chapter 3: Search Engines & Traffic Chapter 4: Advertising & Customers Chapter 5: Affiliate Programs Chapter 6: Email Marketing Chapter 7: Newsletters Chapter 8: Joint Ventures Chapter 9: Information Products Chapter 10: Press Releases Chapter 11: Viral Marketing Chapter 12: Hot Software Products Chapter 13: Working from Home Conclusion: Skyrocket Your Profits Resources Reprint Article Marketing Ebook Registry Fix Free Software Autoresponder - Email Marketing Trial Social Bookmarking Site Directory Foum Directory Site Map |
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