3.9.3 Inward link analysis

Like reciprocal linking, inward links to your website can be an effective strategy to increase your website’s visibility. Inward links are links pointing to your websites from other websites without providing a reciprocal link from your website.

 

There are many techniques to improve inward linking. Many of these have enjoyed success. The most proven technique for inward linking is through ebooks. You can offer interesting and educational ebooks for free to other websites and they could install the icons or the ebooks on their sites. The icon or the ebook you create would have a link to your website. This will allow a spider to crawl through that link and visit you website. For example, a footer on every alternate page can have a link to your website that would increase the probability of your website being listed with a crawler based Search Engine.

Other techniques include posting newsletters, white papers, news stories and press releases at other websites, particularly industry specific and general portals. The newsletters and press releases would contain a link pointing to your website, thus, promoting your website.

 

3.10 Optimizing Your Website

To get listed correctly in the search engines each page of your site that you want listed needs to be optimized to the best of your ability. Since the keywords that you decide to target will be used throughout the optimization process choosing the right keywords is essential. If you choose the wrong keywords you will not be found in the search engines. If you are not found in the search engines how will anyone find your site? Since the keywords you choose to optimize your pages with are so important we have put together some tips to help you make sure that you make the right choices. You should utilize these tips when selecting keywords for each page that you plan to submit to the search engines.

Think "specific keyword phrases" not "keywords". Due to the extreme amount of competition for general terms in the search engines, if your keyword phrases are too general it is very unlikely you will rank well in the search engines. You stand a far better chance to rank well for specific phrases where there is less competition. The resulting traffic, since it is more highly targeted, should also be much higher quality too.

You should try to come up with as many keyword phrases as you can think of that relate to the page you are optimizing. Try asking a few friends and family what they would search for when searching for a site like yours. Check out your competition for ideas. Do a search using keywords that you already know you want to target and click through on the top sites that come up. Once on the site view the source HTML code and view the keywords they have in their Meta tags - this should give you many more ideas.

Make sure to only use keywords that relate to YOUR site or page. To view the HTML code, simply click the 'View' at the top of your web browser then select 'Source', or 'Page Source'. You should develop a list of keyword phrases, following the tips on this page, for each page that you optimize for the search engines.

Apart from these, there are certain aspects that should be avoided. These are:

Dead Links - As search engines index your entire site by crawling through hypertext links, you must make sure you check for dead links before submitting.

Graphics and Image Maps - Search engines cannot read images, be sure to include Alternative Text tags.

Frames - Many Search engines aren't frames compatible. Meta tags and the <no frames> tags are important in this instance.

Spamming - Avoid resubmitting your pages repeatedly to search engines if your site does not get listed in the first few weeks. Allow at least 6 weeks before resubmitting. Continual resubmission (such as those caused by automatic submission software) can cause your site to be penalized.

3.11 Monitoring Your Progress

Okay, so you’ve decided on your keywords, inserted your links and submitted your sites. Now all you have to do is open your offshore account and wait for the cash to pour in, right?

Well, not quite. You might get lucky with your first shot, but it never happened to me. Once you’ve submitted all your links, you need to keep a close eye on them, and see which need improving and which can be dropped.

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