Either an affiliate or a merchant can use downloadable ebooks to enhance the attractiveness of his/her website or ezine, of course, as an incentive, or to engender a feeling of trust in his/her visitors/readers, by providing good information and advice therein.

This technique certainly trains affiliate program merchants to help their affiliates to become more acquainted with viral marketing. Using ebooks as a source of affiliate viral marketing can only increase traffic and in turn profits for your website.

11.5 Viral Marketing on the web

How many times have you followed links from one site to another and another - only to end up at the first website?  The World Wide web is easily one of the best mechanisms for Viral Marketing.

Like you, other site owners are trying to increase their link popularity and require reciprocation or give preferential placement of your link on their site if you provide a link in return. This means you need a page or directory on your site to provide reciprocal links. Creating a links page or directory within your site makes your site more content rich and certainly more viral in nature.

11.6 Word-of-mouth Viral Marketing

Word-of-mouth is considered the very best marketing, because it is unsolicited. Here are some ways to encourage friends to share with friends, and use their network to promote your site.

• Install software for website referral. Such software allows visitors to recommend your website to their friends and customers. It is imperative that your website is informative and useful. Try and provide something unique on your website. This could be a new product or a new service that would interest your visitors and encourage them to spread the word for you.
  
  
• Make it easy to e-mail or fax your web page to a friend. Encourage readers to e-mail your web page to a friend. This is similar to recommend your site, but allows your visitor to send specific content as well. This is easier to accomplish without a database-driven site.
  
  
• Create email newsletters and send these newsletters to your friends and customers. Always encourage readers to forward your e-mail newsletter to their friends. Do this at the end of a newsletter, and you may jog some readers to do it immediately. It's easy to do.
  
  
• Create attractive press releases with a link to your website and send these to customers and friends.  Press releases are very viral in nature.  By providing a link at the bottom of the press release, you ensure that the reader would click on the link and visit your website. It is a good idea to submit your press release to publications that have the same type of target audience as you.

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