Internet  Marketing Guide
Free Internet Marketing Guide and Resources



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There are tons of options, and lots of easy ways to make lots of money with very little effort. Opportunities like these are everywhere.

Websites such as www.expiredtraffic.com or www.deleteddomains.com actually do all the leg work and let you reap all the rewards. Expired Traffic even has an affiliate program and  www.snapnames.com allows you to back-order a specific domain name. 

Do be careful when using other sites though. There are some swindlers out there that will sell you subscriptions, provide you with outdated lists, take your money and keep the good domains for themselves.  It happens, and there’s little point in taking a risk when www.deleteddomains.com does such a great job.

 

1.8 The Host

Let’s start where the Internet starts: with a host. A host is a server which provides a home for your website on the World Wide web. Just as your computer contains all your files, so a host contains all the files needed to run your website. Why can’t you just keep all those files on your own computer? Because that would mean users would have to connect directly to your computer to see your website. Not a good idea-it wouldn’t be secure and it would make your machine run like a tired snail. With a host, you can simply upload everything you need to the server and your users can then connect there to see your site. It lets the site run faster and allows it to have all the security and extras it needs.

Selecting a host is the first important step towards building your Internet business.  Hosting services and companies vary from totally free, shared servers to large-scale dedicated machines. You’ll have to decide which is right for you and your business.

Your choice of server will depend on how much money you have available at the beginning and how much you plan to grow in the future. In my opinion, for commercial sites, free hosting is a waste of time. Your users are going to get blasted with annoying pop-ups every time they surf to your page, it’s going to be impossible to get a decent position in a search engine, and you don’t even get a real business URL. No one’s going to remember your web address if they have to type www.freehosting.com/my_site.  But it is possible to choose a cheap host at the beginning and move up as your business begins to bring in money.

 

1.9 Testing and Performance

A recent Forrester Research report reported that failure to ensure website quality will cost the average small or mid-size company thousands of dollars in wasted expenditures on website redesigns, forfeited revenue, and lost customers. Testing a website is a long and tedious task, but it's perhaps the most important task of all. There are numerous stages to testing, all of which are very important. Ranging from browser testing, to content testing, none should be excluded.

Visual Acceptance Testing

Visual Acceptance Testing is the first port-of-call for all webmasters. This type of testing generally ensures that the site looks as it is intended to. This includes checking the graphic integration, and simply confirming that the site looks good. In this stage you should assess every page carefully to ensure that each looks the same. The site should be tested under different screen resolutions and colour depths.

Functionality Testing

Functionality testing is perhaps the most vital area of testing, and one which should never be missed. Functionality testing involves an assessment of every aspect of the site where scripting or code is involved, from searching for dead links, to testing forms and scripts.

You should also test your payment processing system completely and thoroughly. After all, you wouldn’t want a potential customer to get stuck at the last stage and eventually leave the site just because there is something wrong with payment processing.

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